The business environment for customer relationship management in the pharmaceutical industry has changed significantly in recent years. Enlightened patients and innovative health care partners are increasingly demanding that pharmaceutical companies exploit the potential of modern CRM to meet their modern expectations. This requires a clear differentiation of the target groups to be cared for by pharmaceutical companies. Today, sales force automation and/or marketing automation alone cannot meet customer expectations. This also applies to physician communications and other target groups such as clinics, pharmacies, etc. Digitization alone makes no company more successful—not even pharmaceutical companies—unless you develop holistic, integrative and customer-oriented strategies and concepts that meaningfully complement existing commercial models. So it is important to integrate various channels in a so-called multi-channel strategy—a closed-loop.
We help small and medium-sized pharmaceutical companies to not only recognize the potential of such strategies, but also to implement them in a targeted manner.