long-term
university partnerships

a strong international
university network

10+ years international
teaching activities

University

Bijan Khosravani is a visiting lecturer and supervisor (Master’s and Bachelor’s level) at a number of renowned German management and business schools: UE University of Applied Sciences Europe (a branch of Global University Systems), ISM (International School of Management), FOM (Germany's largest private university), HS-Fresenius University of Applied Sciences, and GSBT (German-Sino School of Business & Technology). His subjects include CRM, business development, strategic management, international marketing, project management and intercultural management.
 


 

Research interests

Bijan Khosravani’s research interests lie principally in the areas of Customer Relationship Management, Customer Experience/Engagement Management, International Marketing and Sales Management, International Strategic Marketing, Business Development, Strategic Management, International Project Management, Start-ups and Entrepreneurship, Digitization and Sharing Economy.

 

He has successfully supervised 15 international theses (Master & Bachelor)

  • MBA thesis, 3 theses as lead supervisor
    • Developing a conceptual framework for the sales campus of an industrial corporation enabling sales excellence—a critical contemporary analysis
    • Country of Origin Effect on the Trading of Adhesives and Sealants in Asia, Europe, North America and South Africa: A Comparison of Purchase Intention and the Establishing of Potential Marketing Strategies
    • Restructuring Projects—Problems and possible Solution Approaches
     
  • Bachelor thesis, 11 theses as lead supervisor and 1 thesis as second supervisor
    • Customer integration as a measure of customer loyalty in the steel industry
    • Critical presentation of brand image transfers in brand alliances
    • An complaint-friendly environment for increasing customer satisfactionconsidering the standard in the automotive industry
    • Development of a social media concept as a success factor in textile retailing
    • Creating a marketing strategy for sporting goods in China
    • Marketing strategies for successful marketing of luxury watches in China
    • A critical analysis of online customer behavior in China
    • Analysis of consumer behavior and market demand in the automotive market influenced by cultural factors in China
    • Creating a business plan for a start-up company in cosmetics distribution in Germany
    • Customer loyalty in Web 2.0—opportunities and threats for retailers
    • Challenges of digital brand communication in Web 2.0—demonstrated by the example of company Graef
    • Analysis of the dynamic car rental concept "car2go"—applicability checking of the "free-floating car sharing" to cities on the example of Dortmund

 

 


 

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UNIVERSITY PARTNERS

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